Senior Vice President, Brand Communications · 2015–2024
PR and creator strategies for brands including eBay and Kellogg’s, spanning launches, executive visibility, and cultural moments.
A sneaker pop-up that gave people a reason to take their most coveted pairs out of the box. Kristin led PR for the campaign while at Edelman.
2023 Bronze Cannes Lion · PR
Explore the case study →Campaign image: eBay Inc. / PR Newswire
Head of External Brand Narrative · 2024–2025
Building consumer and business trust in TikTok Shop through PR, social, and brand marketing. Kristin built and led its first proactive content and communications function.
Account Supervisor & Media Specialist · 2010–2014
A pop-culture question that turned shaving into a conversation.
2014 PRWeek Campaign of the Year
Arts, Entertainment & Media Campaign of the Year
Campaign artwork: Gillette / Concept One
A championship celebration with a distinctly Gillette finish. After Boston’s World Series win, David Ortiz and Shane Victorino brought their famous beards to Gillette’s World Shaving Headquarters.
Explore the campaign →Bringing fans inside the pressure of the NFL Draft. Gillette’s web series followed Jadeveon Clowney, Eric Ebron, and Aaron Murray as they prepared for the Combine and their next chapter.
Explore the campaign →
PR and social activations bringing an iconic relationship into cultural conversation.
Campaign experience connecting a familiar brand with a timely cultural moment.