Gillette · Ketchum · 2013
Red Sox World Series Shave
A championship celebration with a distinctly Gillette finish. After Boston’s World Series win, David Ortiz and Shane Victorino brought their famous beards to Gillette’s World Shaving Headquarters.
The campaign
The Boston shave-off brought players and fans together and included a $100,000 donation from Gillette to One Fund Boston.
Part of Kristin Sundberg’s Gillette portfolio at Ketchum, before founding East West Communications.