About
Kristin Sundberg
Founder · Communications Consultant
Nearly 20 years of experience building visibility for brands, shaping their stories, and establishing a voice for the people who lead them.
Before founding East West Communications, Kristin was an SVP at Edelman and Head of External Brand Narrative for TikTok Shop. Her work spans eBay, Microsoft, and Starbucks, including PR leadership for eBay’s Cannes Lion-winning Wear ’Em Out Store. Earlier roles at Ketchum included award-winning campaigns for Gillette and Barbie.
Today, she advises executives, hospitality brands, technology companies, and creators through East West. She brings strategic perspective and a practical understanding of how to get things done, with an approach built on close collaboration, candid counsel, and strong media relationships.
Prior Work
Wear ’Em Out Store
Kristin led PR for the sneaker pop-up that rewarded shoppers for wearing their new pairs out of the store. The campaign earned a 2023 Bronze Cannes Lion for PR.
Explore the case study →Campaign image: eBay Inc. / PR Newswire
More prior work & brand experience →