Gillette · Ketchum · 2014
Pressure Points
Bringing fans inside the pressure of the NFL Draft. Gillette’s web series followed Jadeveon Clowney, Eric Ebron, and Aaron Murray as they prepared for the Combine and their next chapter.
The campaign
Created in association with the NFL, NFL.com, and NFL Films, the eight-part series connected Gillette Deodorant with the physical and mental demands of performing under pressure.
Part of Kristin Sundberg’s Gillette portfolio at Ketchum, before founding East West Communications.